75% if the skin's dermal matrix is made of water & collagen, a protein that gives the skin its firmness and elasticity. The natural process of aging, along with the exposure to sun, UV rays & enviromental pollutants depletes the skin of collagen, leaving it dry, dull and vulnerable to damage.
Your skin us the largest organ on your body but one of the mosr exposed. As a child, your skin is smooth, healthy and vibrant. But as we age, it can become wrinkled, saggy and discolored. Why? Our skin dries and loses its elasticity as it is exposed to a host of factors which attack your skin including age, wind, dryness, sun damage and free radicals.